Lisa Herlinger, a trained chef, caterer, and seasoned food entrepreneur with an instinct for knowing when something has the potential to be truly special. Lisa is meticulous about ingredients and process, endlessly curious about flavor and uncompromising when it comes to quality. She understands that the difference between something that’s simply delicious and something you can’t stop thinking about lives in the details.
That instinct is backed by experience. As the founder of Ruby Jewel, Lisa took a distinctive culinary idea from the kitchen and built it into a nationally recognized food brand, developing deep expertise in flavor, sourcing, production, retail and what it takes to make people fall in love with a food product. With Buji, she’s bringing that same creative rigor and entrepreneurial vision to one of the most familiar staples in the kitchen.